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👋 Hello, I’m Neha Kumari

Currently Senior UX Designer at UST Global

Previously at Victoria's Secret

Designing intelligent, human-centered experiences that connect customers’ emotions, data, and impact.

Leading end-to-end experiences that balance data, empathy, and business goals, turning complex challenges into intuitive, impactful solutions.

A peek into my recent work 😍

Designing the End-to-End Care Booking Experience

I translated a complex healthcare journey into a cohesive experience, connecting care discovery, decision-making, scheduling, and confirmation while balancing user needs, business requirements, and system constraints.

Turning countless customer voices into one clear, trustworthy insight with AI

I redesigned the review experience around how users actually evaluate products, surfacing the most relevant insights while reducing the cognitive effort required to scan hundreds of reviews.

Designing contextual nudges

to communicate value and drive push notification opt-ins.

A UX approach to motivate users to enable notifications by designing contextual, value-driven prompts that build trust and relevance throughout the journey.