Hello!!

Strategic and data-driven Senior UX Designer with over 6 years of experience leading complex product challenges from discovery to final delivery. Proven expertise in scaling enterprise design systems, building cross-platform architectures (Web, iOS, Android), and integrating modern technologies like AI-driven features. Adept at cross-functional leadership, aligning user needs with business goals, and delivering measurable uplifts in product metrics, engagement, and conversion rates.

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Professional Experience

Senior UX Designer | UST Global

Feb, 2026 - Present

Leading the end-to-end UX design process—from discovery to delivery—for complex Elevance Health enterprise applications.

Optimizing the cross-platform Find Care service while scaling the enterprise design system using Figma variables and tokens to create reusable web and mobile components.

Successfully delivered a secure, friction-free user authentication flow optimized for cross-platform usability testing.

Collaborating daily with product, engineering, and business teams to drive scalable, user-centric, and WCAG-compliant design solutions.

UX Designer | Victoria's Secret & Co.

Oct, 2023 - Aug, 2025

Led high-impact AI-driven design initiatives, including AI-powered review summaries, an interactive AI assistant, global navigation redesign, and intent-driven notification opt-ins.

Transformed user research data and analytical insights into scalable UX solutions, significantly flattening learning curves and improving the digital shopping journey.

Partnered with cross-functional matrix teams (Product, Tech, Marketing, AI Research) to align creative strategy with software capabilities.

Achieved critical commerce metrics: +29% PDP engagement, +31% discoverability, +27% re-engagement, and +15% customer retention.

UX Designer | Medikabazaar

Sept, 2022 - Oct, 2023

Headed the end-to-end UX strategy to reimagine the B2B product discovery experience for an extensively complex healthcare e-commerce catalog.

Streamlined advanced search matrices and operational flows through continuous iterative research, user journey mapping, and usability testing.

Facilitated alignment workshops for multiple stakeholder groups across product, engineering, and executive leadership to validate design directions.

Shipped product optimizations that achieved a 28% increase in task efficiency, 24% higher user satisfaction (CSAT), and a 19% uplift in conversions.

Associate UX Designer | PwC

Jul, 20 - Oct, 2022

Collaborated directly with enterprise clients (Unilever, RBI, Anand) to align technical requirements with business goals and execute high-fidelity design outcomes.

Unilever: Designed a performance dashboard for the Insider Unilever platform to track manufacturing, logistics, and planning.

Designed an advanced manufacturing analytics and logistics performance dashboard for the Insider Unilever platform.

Developed a scalable design system and data-heavy website for RBI Statistics, prioritizing web accessibility, clarity, and structural consistency.

Led and mentored a team of three junior designers, managing day-to-day task prioritization and agile handoffs to maintain top-tier visual and technical delivery.

Mentorship Contribution

Guest Faculty of UI/UX Design Course | NID, Bhopal

Oct,2024 (3 weeks)

Conducted an intensive 3-week UI/UX design module for 4th-semester design students, teaching end-to-end digital product creation from user research to interactive prototyping.

Guided students through framework methodologies to identify real-world problems and build structured, application-based design solutions.

UX Design Internship

UX Design Summer Internship | F1 Design Studio

Oct,2019 - Mar, 2020

Contributed to high-impact projects across Finance, Economy, and EdTech domains, applying end-to-end UI/UX design processes from discovery to final testing.

Worked on core product redesigns for major brands including KOOL KANYA and Kotak Mahindra Bank, translating complex research insights into seamless, intuitive interfaces.

Mentored directly by the Design Director and Lead Designer, sharpening core competencies in strategic problem-solving and design ops culture.

Actively supported and coordinated with fellow interns, tracking project updates to streamline design handoffs and team collaboration.

UX Design Summer Internship | (DOD) IIT Guwahati

June,2018 (2 months)

Explored immersive design spaces by conducting user interaction experiments with Virtual Reality (VR) devices and spatial UX.

Assisted academic mentors in visualizing and designing user navigation experiments to construct highly realistic virtual environments.

Conducted structured user observations and testing to analyze behavioral patterns and optimize spatial interaction design.

Professional Development

Feb, 2026

GenAI Fundamentals for UX Designers + Researchers | Udemy

The course provided a strong foundation in applying Generative AI within UX design and research. I learned how to use AI tools for research synthesis, idea generation, and content creation, along with basic prompt writing techniques. It also helped me understand how to design AI-powered features responsibly, focusing on usability, trust, and real-world product integration.

Dec, 2024

UX Practitioner Degree | Baymard Institute

The course provided a strong framework for designing and evaluating user experiences, focusing on high-performance e-commerce principles. I mastered key usability guidelines from Baymard’s 150,000+ hours of research, helping me identify and fix common issues in site architecture, on-site search, and the purchase funnel.

June, 2020

UX & Web design Masters Courses | Udemy

This course strengthened my foundation in UX and web design by combining user-centered design principles with practical UI execution. I learned to create responsive, accessible, and visually consistent interfaces while improving skills in wireframing, usability testing, and prototyping across digital platforms.

Educational Qualification

2016 - 2020

Bachelor of Design (B.Des), Visual Communication

Maharaja Sayajirao University of Baroda, Faculty of Fine Arts

Graduated in Visual Communication with high academic standing, gaining expertise in design principles, typography, visual hierarchy, storytelling, and research methodologies essential for modern UI/UX design.