Hello! I'm Neha

With over 5 years of professional experience, I bring a strategic, data-informed approach to solving complex product challenges. I lead end-to-end design processes from research and ideation to final execution, ensuring every detail aligns with user needs and business goals. Known for collaboration and execution excellence, I craft intuitive, high-performing experiences that drive engagement and long-term value.

Professional Experience

Oct, 2023 - Aug, 2025

UX Designer | Victoria's Secret & Co.

Led AI-driven design initiatives including AI review summaries, AI assistant, global navigation redesign, and notification opt-ins to enhance engagement.

Turned research and data insights into scalable UX solutions improving discoverability, user journeys, and global customer growth.

Collaborated with cross-functional teams (product, business, marketing, research, tech, AI, and creative) to drive aligned outcomes.

Achieved impact: +29% PDP engagement, +31% discoverability, +27% re-engagement, +15% retention.

Sept, 2022 - Oct, 2023

UX Designer | Medikabazaar

Led end-to-end initiative to reimagine the product discovery experience for a complex healthcare catalog.

Managed multiple stakeholder groups across product, business, tech, and leadership to align on design decisions.

Streamlined navigation and search flows through iterative research, usability testing, and data-informed design.

Delivered a 28% increase in task efficiency, 24% higher user satisfaction, and a 19% uplift in conversion.

Jul, 20 - Oct, 2022

UX Designer | PwC

Collaborated with clients including Unilever, RBI, and Anand to understand business goals and deliver impactful design solutions while managing multiple projects and stakeholders to meet deadlines.

Unilever: Designed a performance dashboard for the Insider Unilever platform to track manufacturing, logistics, and planning.

RBI: Developed the design system and website for RBI Statistics, ensuring clarity, accessibility, and consistency.

Anand: Designed a performance tracking platform to monitor key operational metrics.

Led a team of three designers, managing communication, task priorities, and timely, high-quality deliveries while keeping the design manager aligned.

Mentorship Contribution

Oct,2024 (3 weeks)

Guest Faculty of UI/UX Design Course | NID, Bhopal

Conducted a 3-week UI/UX design module for 4th-semester design students, teaching digital product creation and the complete design process.

Guided students to identify real-world problems and develop application-based solutions through hands-on projects.

UX Design Internship

Oct,2019 - Mar, 2020

UX Design Summer Internship | F1 Design Studio

Contributed to projects across finance, economy, and edtech domains, gaining hands-on experience in the end-to-end UI/UX design process, from user research to prototyping.

Mentored by the Design Director and Lead Designer, learning core UX/UI methodologies, design culture, and strategic problem-solving.

Worked on key projects such as KOOL KANYA and Kotak Mahindra Bank, applying UX learnings to design seamless, intuitive, and user-friendly solutions.

Translated mentor feedback and research insights into impactful design decisions, improving client satisfaction and enhancing the end-user experience.

Actively supported fellow interns, sharing knowledge, participating in team activities, and tracking project updates to ensure smooth collaboration.

June,2018 (2 months)

UX Design Summer Internship | (DOD) IIT Guwahati

Explored virtual reality devices and immersive experiments, gaining hands-on experience in user interaction and spatial UX.

Assisted mentors in designing and visualizing user navigation experiments to create realistic, immersive virtual environments.

Conducted user observation and testing, capturing insights on behavior and interaction patterns to improve experiment design.

Learned practical skills in interaction design, spatial UX, and immersive storytelling, understanding how virtual environments affect user perception and behavior.

Professional Development

Dec, 2024

UX Practitioner Degree in 2025 | Baymard Institute

The course provided a strong framework for designing and evaluating user experiences, focusing on high-performance e-commerce principles. I mastered key usability guidelines from Baymard’s 150,000+ hours of research, helping me identify and fix common issues in site architecture, on-site search, and the purchase funnel.

June, 2020

UX & Web design Masters Courses | UDEMY

This course strengthened my foundation in UX and web design by combining user-centered design principles with practical UI execution. I learned to create responsive, accessible, and visually consistent interfaces while improving skills in wireframing, usability testing, and prototyping across digital platforms.

Educational Qualification

2016 - 2020

Bachelor of Design (B.Des), Visual Communication

Maharaja Sayajirao University of Baroda, Faculty of Fine Arts

Graduated in Visual Communication with high academic standing, gaining expertise in design principles, typography, visual hierarchy, storytelling, and research methodologies essential for modern UI/UX design.